FTM
Founder-to-Market
Your Voice. Your Market.

The fastest, most efficient way to get your story
in front of the people who matter.

One 45-minute conversation per month becomes everything you need to introduce your company to customers, investors, partners, and recruits. No agency. No marketing hire. Just your voice, packaged and ready to go.

No commitment. No pitch. Just a conversation to see if it fits.


The Problem
The hard part is not telling your story. It is distributing it across every channel, format, and medium your audience actually uses.

Your audience is everywhere. LinkedIn, YouTube, newsletters, podcasts, short clips, long reads. The founders who build real momentum are the ones who show up consistently across all of it, reaching more of the right people, faster.

The challenge is not knowing what to say. It is getting your story out at the speed and scale your market demands, across every format your audience actually consumes.

Founder-to-Market gets you there with one conversation per month.


How It Works

One conversation.
Every channel.

01
We talk for 15 minutes

A quick call to understand your company, your goals, and whether Founder-to-Market is the right fit right now. No pitch. No commitment. Booked in Calendly.

02
You show up and talk

A single 45-minute recorded session. You show up and get interviewed. No preparation required beyond showing up and talking about what you already know.

03
We transform it into everything

One recording becomes a full library of assets across every channel you need. Transcript, clips, posts, newsletter, blog, outbound hooks, sales assets, and more.


Two Formats

Choose the format
that fits your goals.

Podcast
Recorded Conversation

You show up and get interviewed. We handle everything else. You just talk about your company, your market, and the problems you solve, exactly what you already do every day with investors, customers, and employees. No preparation required beyond showing up.

Thought Leadership Brand Building Category Authority Zero Prep Required
Webinar
Live Audience with Q&A

The same conversation format but with a live audience that can participate and ask questions in real time. Optionally includes a formal presentation. The recording becomes an on-demand asset immediately after. Attendees can be required to register, making the audience list a warm lead list from the moment it ends.

Live Q&A Warm Lead List On-Demand Asset Gated Access

Both formats produce identical downstream assets. The only difference is whether there is a live audience in the room.


What You Get

One session.
The right mix for your audience.

Together we determine the best formats to reach your audience. Every asset option is on the table. We choose the ones that make the most sense for your market, your goals, and your budget.

Full Edited Transcript
Clean, readable, publishable
Short Form Video Clips
Formatted for LinkedIn, X, Instagram, TikTok, YouTube
Social Posts in Your Voice
Platform-specific, sounds like you
Newsletter Issue
Ready to send, founder voice maintained throughout
Blog Post and SEO Article
Derived from transcript, optimized for search
Outbound Email Hooks
Cold email sequences built from key insights
Sales One-Pager
Leave-behind built from the session content
Quote Graphics
Ready to post across social channels
Website Content
Feeds your site with fresh, relevant material

See It In Action

One conversation.
Here is what it becomes.

The premiere episode of the Unreasonably Deep Podcast, featuring Ayo Omojola, Co-Founder of Substrate. One conversation, produced into a full library of assets.

Watch on YouTube
Listen on Spotify
And one conversation becomes a full library of assets
LinkedIn post, in the founder's voice

Introducing Unreasonably Deep, a new podcast from Substrate. Getting paid in healthcare is harder than it should be. A doctor sees a patient, does the work, and then has to fight to actually get paid for it. In Episode 1, Substrate co-founder Ayo Omojola shares the "assume karma exists" mistake that cost his last company real money, how they took collections from 55 percent to 99.8 percent, the 5 to 8 percent tax the back office quietly puts on every patient, and what AI agents can and cannot do about the revenue cycle. Real operators. Real numbers. Plain language. #Healthcare #RevenueCycle #RCM #AI #HealthTech

The same session also produces short-form video clips, social posts for every platform, a newsletter issue, a blog and SEO article, outbound email hooks, quote graphics, and more.

More example assets from this episode coming soon.


12x
Month 12 has 12x the evergreen assets
of month one. Every session compounds.
Evergreen Content

Build an evergreen
content asset.

Every session produces a permanent asset. Not a post that disappears in 48 hours or an ad that stops the moment you stop paying. A real, durable asset that drives SEO discovery, builds brand, and reaches new audiences long after it is published.

A prospect who finds an episode from six months ago describing exactly their problem does not know or care when it was recorded. They just find you. That is evergreen content working the way it should.

Every session adds to a library of assets that compounds over time. The more you build, the stronger the discovery, the deeper the brand, and the harder it becomes for competitors to catch up.


Who This Is For

You need 45 minutes
and something worth saying.

Founder-to-Market works for founders at any stage, in any industry, building any kind of company.

+
You have at least one real customer
Even in beta. Proof the product exists in the world.
+
You can explain what you do in two sentences
Not perfect. Just clear enough to have a conversation.
+
You are willing to be the face of the company
The founder's voice is the product. That means showing up.
+
You know who you are trying to reach
Even a rough ICP. Not everyone is your customer.
-
Still figuring out what to build
Come back when you have something to say.
-
No customers and no path to getting any
Content will not solve a product problem.

About

Not a podcast producer.
A GTM operator.

25+ years across Product, Marketing, and Sales
Enterprise, SMB, and Consumer experience
130+ podcast episodes and 20+ webinars produced
Solo founder building with Claude Code, Cursor, Replit, and Lovable
AI-native across product, content, sales, and GTM
Helped 10+ startups with GTM across:
Healthcare AI Insurance HR Technology Cybersecurity Autonomous Vehicles Financial Software Ad Technology Sports Technology Marketing Technology Consumer Apps Consumer Products Revenue Cycle Management

This is not a media production service. It is a senior GTM operator who has done the work across every market, every company size, and every function, and who uses AI to do it faster and more efficiently than ever before.


Pricing

Start with one session.
No commitment required.

Trial Session

See exactly what the output looks like before committing to anything ongoing.

$1,500 one time
Covers approximately 6 to 8 hours of work
  • + Brand positioning conversation
  • + Pre-session research and prep
  • + Full recorded session (podcast or webinar)
  • + Edited transcript
  • + 3 to 5 video clips
  • + 2 social posts in your voice
  • + Newsletter draft
  • + Blog post draft
  • + Outbound hooks
Start Here
Done For You

We handle everything end to end. You show up. We do the rest.

$3,500 / month
One episode plus full execution and distribution
  • + Everything in Monthly Base
  • + Social publishing and scheduling
  • + Newsletter sending and management
  • + Website content updates
  • + Outbound sequence management
  • + Monthly positioning review
  • + Performance reporting
Book a Free Call

Equity arrangements available on a case-by-case basis for the right companies.


Before We Talk

Help us make the
15 minutes count.

The more context you share before the call, the more useful the conversation will be. Answer what you can. Leave blank what you cannot.

Start the Intake and Book Your Call

Takes about 3 minutes and flows straight into booking your free 15-minute call. No commitment. No pitch.


Ready to get your story in front of
the people who matter?

Book a free 15-minute call. No pitch. No commitment. Just a conversation to see if it fits.

Get Started

foundertomarket.com  •  ray@foundertomarket.com